AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Create bold and dramatic eye looks with intense black color that lasts all day
  • Waterproof kohl kajal glides on smoothly and dries quickly without smudging or fading
  • Ideal for those seeking reliable, long-lasting eyeliner for work or a night out
  • Easy to apply with precise tip, gentle on eyes, suitable for sensitive skin

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned eyeliner with strong market fit in India.
Rs.199.00 Rs.498.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Type Eyeliner
Color Jet Black
Waterproof Yes
Smudge-Proof Yes
Applicator Precise tip
Suitable for Sensitive skin
Price 498.0000
Details

AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

AYA Long Lasting Smudge-Proof Liquid Eye Makeup is a high-quality eyeliner in jet black shade that is perfect for creating bold and dramatic eye looks.

Key Features: This waterproof kohl kajal glides on smoothly and dries quickly to a long-lasting finish that won't smudge or fade throughout the day. The intense black color is highly pigmented for a striking look that lasts.

For whom: This eyeliner is ideal for anyone looking for a reliable and long-lasting eyeliner that can withstand all-day wear. Whether you're headed to work or a night out, this product will keep your eye makeup looking flawless.

Pros: The AYA Long Lasting Smudge-Proof Liquid Eye Makeup is easy to apply with its precise applicator tip, making it perfect for creating both thin and thick lines. It is also gentle on the eyes and suitable for sensitive skin.

Cons: Some users may find the formula to be a bit difficult to remove, requiring a gentle makeup remover to effectively take off the eyeliner. Additionally, the price point may be a bit higher compared to other drugstore eyeliners.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with Indian consumer preferences. GfK
Brand Strength 20 10 Established brand with loyal customer base. Brandwatch
Category Momentum 20 15 Strong demand for eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products. Euromonitor
Competition 10 6 Facing moderate competition in the Indian eyeliner market. Forrester
Use-case Advantage 5 5 Addresses common issues faced by Indian consumers. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned eyeliner with strong market fit in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with Indian consumer preferences.
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products.
    Sources: Euromonitor
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition in the Indian eyeliner market.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common issues faced by Indian consumers.
    Sources: Kantar
Summary
Well-positioned eyeliner with strong market fit in India.

Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹450.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹475.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
450.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
499.00 N/A 4.3/5 -
Lifestyle
475.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.498.00

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AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

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Best price
Rs.199.00 Rs.498.00