Beardo Scalp Massager - Stress Buster

The Beardo Stress Buster Electric Scalp Massager is a convenient and effective tool for promoting relaxation and relieving stress. With three speed modes and a 120-minute runtime, this massager can be customized to suit your needs. It is also rechargeable via Type C charging for added convenience. The detachable and washable heads make it easy to keep the massager clean and hygienic.
This scalp massager is perfect for anyone looking to improve scalp health and promote hair growth. Whether you suffer from dry scalp, dandruff, or hair loss, regular use of this massager can help stimulate blood flow and encourage hair follicle growth. It can also help to reduce tension and headaches, making it a great tool for overall relaxation and wellbeing.
Pros: - Customizable speed modes for personalized massage experience - Long battery life for extended use - Detachable and washable heads for easy cleaning - Promotes scalp health and hair growth Cons: - May be expensive compared to manual scalp massagers - Some users may find the vibrations too intense for sensitive scalp 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 3 speed modes and Type C charging align well with consumer preferences in India.	Gartner
Brand Strength	20	15	Beardo is a well-known brand in the grooming segment in India.	Brandwatch
Category Momentum	20	10	Growing demand for scalp massagers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other scalp massagers with similar features.	Statista
Use-case Advantage	5	5	Offers stress relief and promotes hair growth, meeting a specific consumer need.	Forrester
Final Market Score	100	66/100 (3.30/5)	Beardo Electric Scalp Massager is well-positioned in the Indian market with its competitive pricing and feature-rich offering.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—