Be Bodywise Keratin Shampoo 250ml with Biotin, Caffeine, and Argan Oil for Healthy Scalp, Frizz Control, and Hair Breakage Prevention - Paraben and Sulphate Free

- Be Bodywise Keratin Shampoo is a 250ml hair care product that has been specifically formulated by trichologists.

- Key features of this shampoo include the presence of biotin, caffeine, and argan oil, which work together to cleanse the scalp, control frizz, and reduce hair breakage.

- This shampoo is suitable for individuals looking to strengthen their hair, improve its texture, and promote overall hair health.

- Pros of this product include its paraben and sulfate-free formula, which helps to minimize damage to the hair and scalp. However, some potential cons could include the price point for a 250ml bottle and potential sensitivities to any of the active ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive solution for scalp health and hair care needs.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established premium hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses common hair issues like frizz and breakage effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Be Bodywise Keratin Shampoo' well in the Indian hair care market.

Factor	Rating (out of 5)	Notes
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