Be Bodywise Anti Dandruff Shampoo 150ml Intense Action Dandruff Removal Treatment 60ml for Women Targets Dandruff Removes Visible Flakes SLS Paraben Free

Be Bodywise Anti Dandruff Shampoo 150ml Intense Action Dandruff Removal Treatment 60ml for Women Targets Dandruff Removes Visible Flakes SLS Paraben Free

About Product: Be Bodywise Anti Dandruff Shampoo is a powerful and effective treatment for dandruff. It targets dandruff at the root, removing visible flakes and preventing their recurrence. This shampoo is formulated without SLS and parabens, making it gentle on the scalp and suitable for regular use. Key Features: - Intense action formula for dandruff removal - Removes visible flakes and prevents recurrence - SLS and paraben free - Suitable for regular use For whom: This anti-dandruff shampoo is specially formulated for women who struggle with dandruff and want a gentle yet effective treatment to keep their scalp healthy and flake-free. Pros: - Removes visible flakes and prevents their recurrence - Gentle formula that is suitable for regular use - SLS and paraben free for a healthier scalp - Intense action for effective dandruff removal Cons: - May not work for severe cases of dandruff - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers targeted dandruff removal with SLS and Paraben free formula.	GfK
Brand Strength	20	18	Established brand with strong reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff products in market.	Euromonitor
Competition	10	10	Facing moderate competition from other anti-dandruff shampoo brands.	Nielsen
Use-case Advantage	5	3	Specifically designed for women's hair care needs and visible flakes removal.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with targeted features positioned well in growing anti-dandruff segment.

Factor	Rating (out of 5)	Notes
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