Be Bodywise 2 AHA Body Wash With 1 Lactic Acid Glycolic Acid 4 Glycerin Exfoliates Promotes Glowing Skin Smoothens Rough Bumpy Skin Daily Use Shower Gel 250ml

Be Bodywise 2 AHA Body Wash With 1 Lactic Acid Glycolic Acid 4 Glycerin Exfoliates Promotes Glowing Skin Smoothens Rough Bumpy Skin Daily Use Shower Gel 250ml

Be Bodywise AHA Body Wash is a gentle yet effective exfoliating shower gel that is formulated with lactic acid, glycolic acid, and glycerin to help reveal glowing, smooth skin.

Key Features: - Contains AHA (Alpha Hydroxy Acids) to exfoliate dead skin cells - Infused with glycerin to keep skin hydrated and soft - Suitable for daily use for all skin types - Leaves skin feeling refreshed and rejuvenated

For Whom: This body wash is ideal for those looking to improve the texture and appearance of their skin. It is suitable for all skin types, including sensitive skin, and can be used daily to help maintain smooth, glowing skin.

Pros: - Helps exfoliate and renew skin - Hydrates and nourishes skin - Refreshing and invigorating scent - Suitable for daily use

Cons: - May not be suitable for individuals with very sensitive or reactive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular exfoliating ingredients like lactic acid and glycolic acid.	CosmeticsDesign, Vogue
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for exfoliating body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar exfoliating body wash gels.	Retail360, BeautyInsider
Competition	10	6	Facing moderate competition from established and new brands in the segment.	Harper's Bazaar, Grazia
Use-case Advantage	5	5	Promotes glowing and smooth skin, meeting consumer desire for radiant skin.	Elle, Allure
Final Market Score	100	66/100 (3.30/5)	Competitively positioned exfoliating body wash gel with growth potential.

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