Be Bodywise 10 Lactic AHA Exfoliating Body Scrub 200g Tan Removal Soft Smooth Skin De Tan Bathing Scrub with Centella Water Aloe Vera Removes Dirt Dead Skin from Neck Knees Elbows Arms All Skin Types

Be Bodywise 10 Lactic AHA Exfoliating Body Scrub 200g Tan Removal Soft Smooth Skin De Tan Bathing Scrub with Centella Water Aloe Vera Removes Dirt Dead Skin from Neck Knees Elbows Arms All Skin Types

About Product: Be Bodywise Lactic AHA Exfoliating Body Scrub is a gentle yet effective exfoliator designed to remove tan and reveal soft, smooth skin. Formulated with Centella Water and Aloe Vera, this scrub is suitable for all skin types and helps to remove dirt and dead skin from areas like the neck, knees, elbows, and arms.

Key Features: - Contains 10% Lactic AHA for gentle exfoliation - Enriched with Centella Water and Aloe Vera for hydration and soothing benefits - Helps to remove tan and reveal brighter, smoother skin - Suitable for all skin types - Can be used on specific areas like the neck, knees, elbows, and arms

For whom: This product is ideal for anyone looking to remove tan and exfoliate their body for softer, smoother skin. It is suitable for all skin types and can be used on specific areas that tend to accumulate dirt and dead skin cells.

Pros: - Gentle yet effective exfoliation - Helps to remove tan and reveal brighter skin - Hydrating and soothing ingredients like Centella Water and Aloe Vera - Suitable for all skin types - Can be used on specific body areas

Cons: - May not be suitable for those with sensitive skin or skin conditions - Some users may prefer a stronger exfoliating scrub

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for effective exfoliation.	Vogue
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and new brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses specific skin concerns like tan removal and dead skin.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively priced body scrub with strong brand and effective ingredients.

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