BBLUNT Intense Shine Shampoo with Rice Silk Protein for 23X Shinier Hair 300 ml

BBLUNT Intense Shine Shampoo with Rice Silk Protein for 23X Shinier Hair 300 ml

This shampoo is designed to provide intense shine to your hair, thanks to the rice silk protein formula. It helps to nourish and moisturize your hair, leaving it looking healthy and lustrous.

Key Features: - Contains rice silk protein for intense shine - Nourishes and moisturizes hair - Leaves hair looking healthy and lustrous - 300 ml bottle

This shampoo is suitable for anyone looking to add shine and luster to their hair. It is especially beneficial for those with dull and dry hair, as it helps to revitalize and hydrate the hair strands.

Pros: - Provides intense shine to hair - Nourishes and moisturizes hair - Helps revitalize dull and dry hair - Convenient 300 ml bottle size Cons: - May not work for all hair types - Some may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice Silk Protein aligns with current trend towards natural ingredients.	Vogue, Elle
Brand Strength	20	18	Established brand with strong customer loyalty in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Retail360, India Retailing
Competition	10	10	Facing strong competition from other premium shampoo brands in India.	Business Today, The Economic Times
Use-case Advantage	5	3	Specifically formulated for intense shine, meeting a niche need in the market.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment drive high potential in the competitive Indian premium shampoo market.

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