Baylis Harding Goodness Oud Cedar and Amber Body Wash 500 ml Vegan Friendly 1 x 500ML

Baylis Harding Goodness Oud Cedar and Amber Body Wash 500 ml Vegan Friendly 1 x 500ML

This body wash from Baylis & Harding is part of their Goodness range, which is known for using natural and vegan-friendly ingredients. The Oud Cedar and Amber scent is warm and inviting, making it a luxurious addition to your shower routine.

Key Features:
- Vegan friendly formula
- Infused with essential oils
- Leaves skin feeling soft and refreshed

For whom:
This body wash is perfect for anyone looking for a cruelty-free and natural option for their skincare routine. The luxurious scent is suitable for both men and women, making it a versatile choice for any bathroom.

Pros:
- Vegan formula is gentle on the skin
- Luxurious scent lingers on the skin

Cons:
- Some users may find the scent too strong
- The bottle is on the larger side, making it less travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oud Cedar and Amber fragrance aligns with current market trends.	Kantar
Brand Strength	20	18	Baylis & Harding known for quality and eco-friendly products.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vegan body wash gels.	GfK
Competition	10	8	Facing moderate competition from other premium body wash brands.	IRI
Use-case Advantage	5	5	Vegan-friendly formulation appeals to environmentally conscious consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this body wash gel well in the Indian market.

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