Batiste Clean Classic Original Dry Shampoo - Absorbs Oil, Refreshes Hair Between Washes - 200ml

About Product: Batiste Instant Hair Refresh Dry Shampoo is a convenient way to refresh your hair between washes. This waterless shampoo helps absorb excess oil and adds volume to your hair, giving it a clean and fresh look.

Key Features: - Clean Classic Original Fragrance - Absorbs Oil Between Washes - Convenient Waterless Shampoo - Adds Volume to Hair - Comes in a 200 ml bottle

For Whom: This dry shampoo is perfect for people with busy lifestyles who need a quick and easy way to refresh their hair without having to wash it. It is ideal for all hair types and can be used on the go.

Pros: - Instantly refreshes hair - Absorbs excess oil - Adds volume and texture - Convenient for travel or on-the-go use - Has a pleasant fragrance

Cons: - May leave a white residue if not blended in properly - Some users may find the scent too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Batiste Dry Shampoo offers oil absorption and hair refreshment	GfK
Brand Strength	20	18	Batiste is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	Dry shampoo category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	8	Facing competition from other established dry shampoo brands	Nielsen
Use-case Advantage	5	5	Convenient solution for refreshing hair between washes	Kantar
Final Market Score	100	76/100 (3.80/5)	Batiste Clean Classic Original Dry Shampoo holds strong in a competitive Indian market.

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