mCaffeine Espresso Body Wash 300ml

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mCaffeine Espresso Body Wash 300ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Energizing espresso coffee body wash for soft, smooth skin
  • Natural AHA helps remove tan and dead skin cells
  • Leaves skin rejuvenated and refreshed
  • Convenient 300ml coffee cup packaging for versatile use

Market-Based Score (India)

66/100 (3.30/5)
Decent
Premium coffee-infused body wash with natural AHA, suitable for both men and women, positioned well in the growing Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Invigorating coffee fragrance
  • Effective exfoliation with natural AHA
  • Leaves skin soft and smooth

⚠️ What to Watch

  • Some users found the coffee scent too strong
  • May not be suitable for sensitive skin
  • Price point is higher compared to other body washes
Rs.318.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Volume 300ml
Key Ingredient Espresso Coffee
Exfoliation Natural AHA
Skin Type All Skin Types
Fragrance Energizing Coffee
Packaging Coffee Cup
Pros Tan removal, Exfoliation, Convenient packaging
Cons Not suitable for sensitive skin, Overwhelming fragrance
Details
About Product: mCaffeine Exfoliating Espresso Coffee Body Wash is a unique product that combines the goodness of coffee with natural AHA to effectively remove tan and exfoliate the skin. This energizing shower gel is suitable for both men and women, making it a versatile product for all skin types.

Key Features: - Contains espresso coffee for a refreshing and energizing shower experience - Natural AHA helps in removing tan and dead skin cells - Leaves the skin soft, smooth, and rejuvenated - Comes in a convenient 300ml coffee cup packaging

For whom: This Exfoliating Espresso Coffee Body Wash is perfect for anyone looking to rejuvenate and refresh their skin. It is especially beneficial for those with tan or dull skin, as it helps in gently exfoliating and brightening the skin.

Pros & Cons: Pros: - Energizing coffee fragrance - Helps in tan removal and exfoliation - Suitable for all skin types - Convenient packaging Cons: - May not be suitable for individuals with sensitive skin - Some may find the coffee fragrance overwhelming

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique formulation with natural AHA and coffee extracts aligns with current consumer preferences for natural ingredients. Euromonitor
Brand Strength 20 10 mCaffeine is a well-known brand in the personal care segment in India. Brandwatch
Category Momentum 20 15 Growing demand for premium body wash products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash products in the market. Retail360
Competition 10 6 Facing competition from established brands offering similar coffee-infused body wash products. Nielsen
Use-case Advantage 5 5 Offers tan removal and energizing properties, catering to the needs of both men and women. Kantar
Final Market Score 100 66/100 (3.30/5) Premium coffee-infused body wash with natural AHA, suitable for both men and women, positioned well in the growing Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique formulation with natural AHA and coffee extracts aligns with current consumer preferences for natural ingredients.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: mCaffeine is a well-known brand in the personal care segment in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body wash products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium body wash products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established brands offering similar coffee-infused body wash products.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers tan removal and energizing properties, catering to the needs of both men and women.
    Sources: Kantar
Summary
Premium coffee-infused body wash with natural AHA, suitable for both men and women, positioned well in the growing Indian market.

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Where to Buy

mCaffeine Official Website
₹449.00
3-5 days · ⭐ 4.8/5
Buy
Amazon India
₹449.00
2-4 days · ⭐ 4.5/5
Buy
Nykaa
₹449.00
2-4 days · ⭐ 4.7/5
Buy
Health & Glow
₹449.00
N/A · ⭐ 4.2/5
-
Reliance Fresh
₹449.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
mCaffeine Official Website
449.00 3-5 days 4.8/5 Buy Now
Amazon India
449.00 2-4 days 4.5/5 Buy Now
Nykaa
449.00 2-4 days 4.7/5 Buy Now
Health & Glow
449.00 N/A 4.2/5 -
Reliance Fresh
449.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.318.00 Rs.399.00

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mCaffeine Exfoliating Espresso Coffee Body Wash with Natural AHA Tan Removal Body Wash for Soft Smooth Skin Energizing mCaffeine shower gel for Men Women Shower gel 300ml in Coffee Cup

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Rs.318.00 Rs.399.00