Axe Black 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Frozen Pear Cedarwood Fragrance For Up To 12Hrs Natural Ingredients Removes Odor Bacteria No Parabens 250Ml
Smart Rank ⓘ
76/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient 3-in-1 formula saves time and space in the shower
- Long-lasting fragrance keeps you smelling fresh all day
- Natural ingredients are gentle on the skin and hair
- Paraben-free formula is safer for daily use
Market-Based Score (India)
76/100 (3.80/5)
Good value Axe Black 3-In-1 Body, Face, and Hair Wash is well-positioned in the growing Indian men's grooming market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.1★ | 659 |
Total / Avg | 4.10★ | 659 |
Consensus:
4.10★ from 659 total reviews
Key Features
Category | Body, Face & Hair Wash |
---|---|
Fragrance | Frozen Pear & Cedarwood |
Duration | Up to 12 hours |
Volume | 250ml |
Ingredients | Natural |
Paraben-Free | Yes |
Odor Removal | Yes |
Target Audience | Men |
Details
Axe Black 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Frozen Pear Cedarwood Fragrance For Up To 12Hrs Natural Ingredients Removes Odor Bacteria No Parabens 250Ml
Key Features: - Axe Black 3 in 1 Body, Face & Hair Wash for men - Long-lasting refreshing frozen pear & cedarwood fragrance for up to 12 hours - Contains natural ingredients - Removes odor and bacteria - Paraben-free - Comes in a 250ml bottle
For whom: This product is designed for men looking for a convenient and effective way to cleanse their body, face, and hair all in one product. The long-lasting fragrance makes it ideal for men who want to smell fresh all day.
Pros: - Versatile 3 in 1 formula saves time and space in the shower - Natural ingredients are gentle on the skin - Long-lasting fragrance keeps you smelling great - Removes odor and bacteria - Paraben-free formula is safer for your skin and the environment
Cons: - Some users may prefer separate products for body, face, and hair care - Fragrance may be too strong for sensitive individuals
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers a 3-in-1 solution with long-lasting fragrance and natural ingredients, aligning with current consumer preferences. | Kantar |
Brand Strength | 20 | 18 | Axe is a well-established brand with a strong presence in the Indian market. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for premium men's grooming products in India. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the category. | AC Nielsen |
Competition | 10 | 8 | Facing competition from both established and emerging brands offering similar 3-in-1 products. | Forbes |
Use-case Advantage | 5 | 5 | Addresses the need for a convenient grooming solution for men on-the-go. | GfK |
Final Market Score | 100 | 76/100 (3.80/5) | Axe Black 3-In-1 Body, Face, and Hair Wash is well-positioned in the growing Indian men's grooming market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a 3-in-1 solution with long-lasting fragrance and natural ingredients, aligning with current consumer preferences.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Axe is a well-established brand with a strong presence in the Indian market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium men's grooming products in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the category.Sources: AC Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both established and emerging brands offering similar 3-in-1 products.Sources: Forbes -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for a convenient grooming solution for men on-the-go.Sources: GfK
Summary
Axe Black 3-In-1 Body, Face, and Hair Wash is well-positioned in the growing Indian men's grooming market.
Quick Compare

Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting refreshing fragrance
- Effective 12-hour odor elimination
- Natural ingredients and paraben-free
⚠️ What to Watch
- Some users found the scent too strong
- May not lather as well as other body washes
- The bottle size is relatively small for the price

Rs.3,199.00
⭐ Reviews Summary
✅ What Users Love
- Effective at reducing acne
- Convenient size for on-the-go use
- Quick drying formula
⚠️ What to Watch
- May cause dryness or irritation for some users
- Strong medicinal smell
- Packaging can be difficult to squeeze out all product

Rs.675.00
⭐ Reviews Summary
✅ What Users Love
- Pleasant and refreshing fragrance
- Long-lasting odor protection
- Affordable price for a pack of three
⚠️ What to Watch
- Can cause skin irritation for sensitive skin
- Fragrance may be too strong for some users
- Packaging issues reported, such as leaks
Where to Buy
Price Comparison
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