Aramusk Charcoal Cleanse - 125g x4
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get 99.9% germ protection with Aramusk Charcoal Soap for Men
- Moisturizing formula leaves skin fresh and nourished
- Long-lasting fragrance keeps you refreshed all day
- Specifically designed for men seeking cleansing and nourishment
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India.
Rs.179.00 Rs.299.00
Best price from
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Details
- Product: Aramusk Charcoal Soap for Men is a bathing soap bar that provides 99.9% germ protection while moisturizing the skin. It comes in a pack of 4 bars, each weighing 125g.
- Key Features: This soap is enriched with charcoal which helps in deep cleansing the skin, leaving it feeling fresh and nourished. It has a long-lasting fragrance that keeps you feeling refreshed all day long.
- For whom: This soap is specifically designed for men who are looking for a soap that not only cleanses their skin but also provides nourishment and protection.
- Pros & Cons: The pros of this soap include its germ protection properties, moisturizing effect, long-lasting freshness, and nourishment. However, some users may find the fragrance too strong or the size of the bar too small.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The soap's germ protection, moisturizing, and lasting freshness features align well with consumer preferences in India. | Euromonitor |
| Brand Strength | 20 | 18 | Aramusk is a well-established brand with a loyal customer base in India. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for men's grooming products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 8 | Facing moderate competition from other established brands offering similar products in the market. | Kantar |
| Use-case Advantage | 5 | 5 | Addresses the specific skincare needs of men in India effectively. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The soap's germ protection, moisturizing, and lasting freshness features align well with consumer preferences in India.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Aramusk is a well-established brand with a loyal customer base in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for men's grooming products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other established brands offering similar products in the market.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific skincare needs of men in India effectively.Sources: GfK
Summary
Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India.
Quick Compare
Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Effective germ protection
- Moisturizing and nourishing
- Long-lasting freshness
⚠️ What to Watch
- Some users found the scent too strong
- May not lather as much as expected
- Packaging could be improved for durability
Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Natural herbal supplement
- Contains 100 tablets
- Effective in managing health issues
⚠️ What to Watch
- Taste may be unpleasant
- Some users experienced side effects
- Price may be high compared to similar products
Rs.718.00
⭐ Reviews Summary
✅ What Users Love
- Effective in promoting better sleep quality.
- Non-habit forming, making it safe for regular use.
- Helps reduce stress and anxiety levels.
⚠️ What to Watch
- Some users report grogginess upon waking.
- Effectiveness may vary between individuals.
- Taste of the tablets may not be pleasant for everyone.
Rs.980.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing joint pain
- Convenient packaging with 2 packs
- Suitable for both men and women
⚠️ What to Watch
- Some users experienced delayed results
- May not work for severe joint issues
- Slightly expensive compared to other options
Where to Buy
Price Comparison
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