Bath and Body Works Into The Night Body Lotion 236 ml 8 fl oz Body Lotion Woodsy Fragrance For Women

Bath and Body Works Into The Night Body Lotion 236 ml 8 fl oz Body Lotion Woodsy Fragrance For Women

About Product: Experience the enchanting scent of Bath & Body Works Into The Night Woodsy Fragrance Body Lotion. This luxurious lotion is infused with a blend of dark berries, midnight jasmine & rich amber, creating a captivating and alluring fragrance that lingers on your skin all day long.

Key Features: - Woodsy fragrance with notes of dark berries, jasmine, and amber - Hydrating formula leaves skin feeling soft and smooth - Absorbs quickly without leaving a greasy residue - Comes in a convenient 236ml/8fl oz bottle

For whom: This body lotion is perfect for women who love rich, mysterious scents that evoke a sense of elegance and sophistication. It is ideal for anyone looking to add a touch of luxury to their daily skincare routine.

Pros: - Long-lasting fragrance that stays with you all day - Hydrating formula keeps skin moisturized - Absorbs quickly and doesn't leave a sticky residue - Convenient size for on-the-go use

Cons: - Some may find the scent too strong - Not suitable for those with sensitive skin or fragrance allergies - Price may be higher compared to other body lotions on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique woods fragrance aligns with current consumer preferences in India.	Euromonitor
Brand Strength	20	10	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Retail360
Competition	10	6	Facing strong competition from local and international body lotion brands in India.	Business Today
Use-case Advantage	5	5	Provides long-lasting moisturization suitable for Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Premium body lotion with unique woods fragrance positioned well in growing Indian market.

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