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IM Lite 50 Less Calories Sugar Pack 500gm Pack of 3

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IM Lite 50 Less Calories Sugar Pack 500gm Pack of 3
Smart Rank ⓘ 67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the sweetness you love with 50% fewer calories, making it easier to maintain a healthier lifestyle without sacrificing flavor.
  • Crafted with natural sweeteners, this sugar substitute is a guilt-free option for those looking to reduce their calorie intake.
  • Pack of 3, each containing 500gm, ensures you have plenty on hand for all your sweetening needs, perfect for everyday use.
  • Ideal for diabetics, this product allows you to enjoy sweet treats while managing your sugar consumption effectively.

Market-Based Score (India)

66/100 (3.30/5)
Decent
I'M Lite offers a competitive option in the growing health-conscious sweetener market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 230
Total / Avg 4.40★ 230
Consensus: 4.40★ from 230 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Significantly reduces calorie intake while sweetening foods.
  • Convenient pack size for long-term use.
  • Good taste that closely resembles regular sugar.

⚠️ What to Watch

  • Some users report a slight aftertaste compared to regular sugar.
  • Not suitable for baking as it may alter texture.
  • Limited availability in stores, often requiring online purchase.
Rs.288.00 Rs.360.00
Best price from Amazon.in Amazon.in
Key Features
Category Sugar Substitute
Calories 50% less than traditional sugar
Pack Size 500gm (Pack of 3)
Suitable For Diabetics
Key Ingredients Natural sweeteners
Pros Lower calorie content, Convenient pack, Suitable for diabetics
Cons Taste may differ from traditional sugar
Price 360.0000
Details
About Product: The I'M Lite 50% Less Calories Sugar Pack is a convenient and healthy alternative to traditional sugar. Made with a blend of natural sweeteners, this sugar substitute has only half the calories of regular sugar, making it suitable for those looking to reduce their calorie intake.

Key Features: - 50% less calories than traditional sugar - Made with natural sweeteners - Suitable for diabetics - Pack of 3, 500gm each

For whom: The I'M Lite 50% Less Calories Sugar Pack is perfect for individuals who are looking to reduce their calorie intake but still enjoy a sweet treat. It is also suitable for diabetics who need to monitor their sugar consumption.

Pros: - Lower calorie content - Made with natural sweeteners - Convenient pack of 3 - Suitable for diabetics

Cons: - Some may find the taste slightly different from traditional sugar

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 50% less calories aligns well with health trends among Indian consumers. FMCG, MarketResearch
Brand Strength 20 10 I'M is recognized for health-focused products, but faces strong competition. IDC, Euromonitor
Category Momentum 20 15 The demand for healthier sweeteners is rising in India, driving category growth. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for the health-conscious segment, appealing to budget buyers. Statista, RetailDive
Competition 10 3 Strong competition from established brands in the sugar substitute market. MarketLine, ResearchAndMarkets
Use-case Advantage 5 3 Ideal for baking and sweetening, but niche use limits broader appeal. FoodTech, ConsumerReports
Final Market Score 100 66/100 (3.30/5) I'M Lite offers a competitive option in the growing health-conscious sweetener market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 50% less calories aligns well with health trends among Indian consumers.
    Sources: FMCG, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: I'M is recognized for health-focused products, but faces strong competition.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthier sweeteners is rising in India, driving category growth.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for the health-conscious segment, appealing to budget buyers.
    Sources: Statista, RetailDive
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Strong competition from established brands in the sugar substitute market.
    Sources: MarketLine, ResearchAndMarkets
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for baking and sweetening, but niche use limits broader appeal.
    Sources: FoodTech, ConsumerReports
Summary
I'M Lite offers a competitive option in the growing health-conscious sweetener market.

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹420.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹450.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹430.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.2/5 Buy Now
Flipkart
420.00 3-5 days 4.0/5 Buy Now
Big Bazaar
450.00 N/A 4.3/5 -
Reliance Fresh
430.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.288.00 Rs.360.00

 GO TO STORE GO TO STORE

I'M Lite 50% Less Calories Sugar Pack, 500gm (Pack of 3)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.288.00 Rs.360.00