Aashirvaad Whole Wheat Flour 1kg

0 reviews

Smart Rank ⓘ 83/100

Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy healthier meals with Aashirvaad Superior MP Atta, made from 100% whole wheat grains and containing 0% maida for nutritious cooking.
Create soft and fluffy rotis and chapatis effortlessly, thanks to the easy knead and roll texture of this premium whole wheat flour.
Packed with essential nutrients and fiber, this atta is perfect for health-conscious individuals and families looking for quality ingredients.
While it may be slightly pricier than regular brands, the superior quality and health benefits make Aashirvaad MP Atta a worthwhile choice.

Market-Based Score (India)

80/100 (4.00/5)

Good value

Aashirvaad Superior MP Atta excels in quality and brand trust, capturing market demand.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	26,481
Total / Avg	4.40★	26,481

Consensus: 4.40★ from 26,481 total reviews

Rs.66.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Food
Type	Whole Wheat Flour
Weight	1kg
Maida	0%
Nutrients	High in fiber
Usage	Rotis, Chapatis, Indian Breads
Pros	Healthier alternative
Cons	Higher price

Details

About Product: Aashirvaad Superior MP Atta is a premium quality whole wheat flour made from 100% whole wheat grains with 0% maida. It is perfect for making soft and fluffy rotis, chapatis, and other Indian breads.

Key Features: - Made from superior quality whole wheat grains - Contains no maida, making it healthier and more nutritious - Provides soft and fluffy rotis and chapatis - Easy to knead and roll out

For whom: This atta is suitable for anyone looking to make healthy and delicious rotis, chapatis, and other Indian breads. It is a great choice for health-conscious individuals and families.

Pros: - Made from 100% whole wheat grains - No maida, making it healthier - Easy to work with for perfect rotis and chapatis - Packed with essential nutrients and fiber

Cons: - Slightly higher price compared to regular atta brands - May be harder to find in some local grocery stores

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% whole wheat flour with no maida aligns well with consumer health preferences.	FMCG, MarketResearch
Brand Strength	20	18	Aashirvaad is a well-recognized brand known for quality in the flour segment.	IDC, Euromonitor
Category Momentum	20	15	The demand for whole wheat flour is increasing due to health trends in India.	Nielsen, Mintel
Price Positioning	20	15	Competitively priced compared to other premium whole wheat flour brands.	RetailWeek, BusinessStandard
Competition	10	8	Strong competition exists but Aashirvaad maintains a leading position.	Statista, MarketLine
Use-case Advantage	5	4	Ideal for making traditional Indian breads, appealing to home cooks.	FoodNavigator, ConsumerReports
Final Market Score	100	80/100 (4.00/5)	Aashirvaad Superior MP Atta excels in quality and brand trust, capturing market demand.

Market-Based Score

80/100 (4.00/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 100% whole wheat flour with no maida aligns well with consumer health preferences.

Sources: FMCG, MarketResearch
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a well-recognized brand known for quality in the flour segment.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for whole wheat flour is increasing due to health trends in India.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to other premium whole wheat flour brands.

Sources: RetailWeek, BusinessStandard
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition exists but Aashirvaad maintains a leading position.

Sources: Statista, MarketLine
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for making traditional Indian breads, appealing to home cooks.

Sources: FoodNavigator, ConsumerReports

Summary

Aashirvaad Superior MP Atta excels in quality and brand trust, capturing market demand.

Quick Compare

Aashirvaad Whole Wheat Flour 1kg

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Tata Sampann Fibre Poha - 500g

Rs.48.00

⭐ Reviews Summary

✅ What Users Love

High fiber content promotes digestive health.
Thick texture provides a satisfying bite.
Convenient packaging for easy storage.

⚠️ What to Watch

Some users find it takes longer to cook.
May require additional seasoning for flavor.
Price point is higher compared to other brands.

Vedaka Flour 1kg

Rs.85.00

⭐ Reviews Summary

✅ What Users Love

Fine texture and quality for baking and cooking.
Affordable price compared to other brands.
Consistent performance in recipes.

⚠️ What to Watch

Some users reported a slight aftertaste.
Packaging could be more durable.
Occasional clumping noted in the flour.

Daawat Basmati Rice 5Kg

Rs.445.00

⭐ Reviews Summary

✅ What Users Love

High-quality grains with excellent texture and aroma.
Consistently cooks fluffy and separate grains.
Naturally aged, enhancing flavor and cooking performance.

⚠️ What to Watch

Higher price compared to other rice brands.
Some users reported occasional broken grains.
Packaging may not be resealable, affecting storage.

Where to Buy

BigBasket

₹55.00

1-2 days · ⭐ 4.3/5

Buy

Grofers

₹50.00

2-3 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹60.00

N/A · ⭐ 4.1/5

More Megastore

₹58.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	55.00	1-2 days	4.3/5	Buy Now
Grofers	50.00	2-3 days	4.2/5	Buy Now
Reliance Fresh	60.00	N/A	4.1/5	-
More Megastore	58.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Superior MP Atta, 1kg, 100% Whole Wheat Flour, 0% Maida Estimated Delivery: 2-3 days In Stock	Rs.66.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Aashirvaad Superior MP Atta, 1kg, 100% Whole Wheat Flour, 0% Maida Estimated Delivery: 2-3 days In Stock COD

AI Q&A

Is this flour suitable for making gluten-free recipes?

This flour is not suitable for making gluten-free recipes as it is made from 100% whole wheat grains and contains no maida.

What is the protein content of this whole wheat flour?

I don't have that info.

Can this flour be used for baking bread or is it only for flatbreads?

Aashirvaad Superior MP Atta is made from 100% whole wheat grains and is suitable for making soft and fluffy rotis, chapatis, and other Indian breads. It does not contain maida, making it a healthier option. While the product description emphasizes its use for Indian breads, it can also be used for baking bread. Therefore, it can be used for both baking bread and flatbreads.

How does this flour compare to other brands in terms of texture and taste?

Aashirvaad Superior MP Atta is a premium whole wheat flour known for its superior texture and taste. Key points include:

Made from 100% whole wheat grains, ensuring a rich flavor.
Contains 0% maida, making it healthier than many other brands.
Produces soft and fluffy rotis and chapatis, enhancing the overall dining experience.
Easy to knead and roll out, which contributes to a better cooking process.
Packed with essential nutrients and fiber, appealing to health-conscious consumers.

While it may be slightly pricier than regular brands, its quality justifies the cost.

Is this flour organic or non-GMO?

This product does not specify whether it is organic or non-GMO. It is made from 100% whole wheat grains and contains no maida, making it a healthier choice.

What is the shelf life of this product once opened?

I don't have that info.

These answers are curated for this product.