BAKE Alpha Arbutin Rice Water Body Lotion SPF 30 PA for Pigmented Tanned Skin For Uneven Skin Tone Tan Removal Pigmentation For Women Men 200ml

BAKE Alpha Arbutin Rice Water Body Lotion SPF 30 PA for Pigmented Tanned Skin For Uneven Skin Tone Tan Removal Pigmentation For Women Men 200ml

BAKE Alpha Arbutin Rice Water Body Lotion is a specially formulated lotion designed to treat pigmented and tanned skin. With the combination of alpha arbutin and rice water, this lotion helps in achieving an even skin tone and removing tan effectively. The added SPF 30 PA provides protection from harmful UV rays, making it suitable for daily use.
Key Features: - Contains alpha arbutin and rice water - SPF 30 PA protection - Helps in treating pigmented and tanned skin - Suitable for men and women - 200ml bottle size
For whom: This body lotion is ideal for individuals with pigmented or tanned skin looking to achieve a more even skin tone and reduce tan. It is suitable for both men and women who want to improve the appearance of their skin.
Pros: - Effective in treating pigmented skin - Provides SPF protection - Helps in reducing tan - Suitable for daily use
Cons: - May not be suitable for sensitive skin types - Strong fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients targeting pigmented and tanned skin.	Vogue
Brand Strength	20	18	Strong brand reputation in skincare segment.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	0	Highly competitive market with many established players.	Forbes
Use-case Advantage	5	3	Addresses specific skin concerns like uneven skin tone and tan removal.	Elle
Final Market Score	100	66/100 (3.30/5)	Innovative body lotion with strong brand and feature fit, competitively priced for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—