AirCase Laptop Backpack 22L

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Stylish and versatile design suitable for professionals, students, and travelers
Fits laptops from 11 to 15.6 inches, offering a wide range of compatibility
Comfortable to wear with padded straps, ideal for extended periods of use
Water-resistant vegan leather material ensures durability and protection for essentials

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned laptop backpack with competitive pricing and versatile design.

Rs.1,999.00

Key Features

Category	Backpack
Fits Laptops	11 to 15.6 inches
Capacity	22L
Material	Vegan Leather
Water-Resistant	Yes
Straps	Padded
Pockets	Multiple
Weight	Lightweight

Details

The AirCase Vegan Leather Laptop Backpack is a stylish and versatile bag that is perfect for both men and women. It is designed to fit laptops ranging from 11 to 15.6 inches, making it suitable for a wide range of devices. With a 22L capacity, this backpack is ideal for office, college, and travel use. The black vegan leather material gives it a professional look while also being durable and water-resistant.
Key Features: - Fits 11 to 15.6-inch laptops - 22L capacity - Lightweight and comfortable to carry - Water-resistant vegan leather material - Padded straps for added comfort - Multiple pockets for organization
For whom: This backpack is perfect for professionals, students, and travelers who need a stylish and functional bag to carry their laptops and other essentials. The sleek design and practical features make it suitable for a variety of settings.
Pros: - Stylish and versatile design - Fits a wide range of laptops - Comfortable to wear for extended periods - Water-resistant material - Plenty of pockets for organization
Cons: - Vegan leather may not appeal to everyone - Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Ideal size and features for laptops commonly used in India.	Canalys, Gartner
Brand Strength & Distribution	20	10	Established brand with wide retail presence.	IDC, Mintel
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Euromonitor, Mintel
Competitive Intensity / Alternatives	10	6	Facing moderate competition with some innovative alternatives available.	IDC, Gartner
Use-case/OS Advantage	5	5	Versatile design suitable for various purposes and operating systems.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with competitive pricing and versatile design.

Market-Based Score

66/100 (3.30/5)

Spec & Performance Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal size and features for laptops commonly used in India.

Sources: Canalys, Gartner
Brand Strength & Distribution 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with wide retail presence.

Sources: IDC, Mintel
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for laptop backpacks in India.

Sources: GfK, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the market.

Sources: Euromonitor, Mintel
Competitive Intensity / Alternatives 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition with some innovative alternatives available.

Sources: IDC, Gartner
Use-case/OS Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile design suitable for various purposes and operating systems.

Sources: GfK