Bagrry's Fruit N Fibre Muesli, Mixed Fruit, 1000g and Bagrry's No Added Sugar Crunchy Muesli Jar, 1000g

Bagrry's offers two popular varieties of muesli - the Fruit N Fibre Muesli with mixed fruit and the No Added Sugar Crunchy Muesli. Both come in a 1000g jar, providing you with a generous supply of nutritious and delicious breakfast option.

Key Features: - The Fruit N Fibre Muesli is packed with a mix of dried fruits and nuts, providing a burst of flavor and crunch in every spoonful. - The No Added Sugar Crunchy Muesli is a guilt-free option, sweetened naturally with ingredients like honey and dried fruits. - Both varieties are high in fiber, making them a filling and wholesome choice to kickstart your day.

For whom: - Individuals looking for a nutritious and convenient breakfast option. - Health-conscious consumers who are mindful of their sugar intake. - Those who enjoy a mix of textures and flavors in their morning meal.

Pros: - Delicious taste and satisfying crunch. - Convenient packaging for easy storage. - High fiber content helps keep you full and satisfied.

Cons: - May not be suitable for individuals with nut allergies. - Some may find the price point to be on the higher side.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of fruits and no added sugar align with current health trends.	Food Navigator
Brand Strength	20	18	Bagrry's is a well-established brand known for quality muesli products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar muesli products in the market.	Retail360
Competition	10	10	Facing competition from other established muesli brands in India.	Grocery Business Review
Use-case Advantage	5	3	Versatile muesli suitable for breakfast or snacking.	Grocery Times
Final Market Score	100	81/100 (4.05/5)	Bagrry's Fruit N Fibre and No Added Sugar Muesli offer a strong value proposition in the competitive Indian muesli market.

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