Bagrry?s Fruit & Fibre Muesli- Mixed Fruit 500g | Power of 12 Ingredients | With Strawberries, Apples, Pineapples, Oats & Seeds | 75% Fruits, Nuts, Seeds & Grains | High Fibre, Source of Protein, No Trans-Fat | Healthy Multigrain Breakfast Cereal | No Cor

About Product: Bagrry's Fruit & Fibre Muesli- Mixed Fruit is a healthy and nutritious breakfast option packed with 12 ingredients including strawberries, apples, pineapples, oats, and seeds. It contains 75% fruits, nuts, seeds, and grains, making it a wholesome choice for starting your day. Key Features: This muesli is high in fibre, a good source of protein, and does not contain any trans-fat, making it a great option for those looking to maintain a healthy diet. It is a multigrain cereal that provides a balanced mix of nutrients to fuel your day. For Whom: Bagrry's Fruit & Fibre Muesli is ideal for individuals who are looking for a delicious and convenient breakfast option that is also healthy and nutritious. It is perfect for those with busy lifestyles who want to start their day on a positive note. Pros & Cons: Pros: This muesli is packed with a variety of fruits, nuts, seeds, and grains, providing a delicious and satisfying breakfast option. It is high in fibre and protein, making it a great choice for a balanced diet. Cons: Some may find the taste of this muesli to be too sweet or fruity, depending on individual preferences. Additionally, it may be on the more expensive side compared to other breakfast cereals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich mix of fruits, nuts, seeds, and grains aligns with consumer preferences for nutritious breakfast options.	AC Nielsen
Brand Strength	20	18	Bagrry's is a well-established brand known for quality muesli products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium muesli brands in the market.	Retail360
Competition	10	10	Facing competition from both local and international muesli brands offering similar health benefits.	Grocery Today
Use-case Advantage	5	3	Versatile muesli suitable for breakfast or snacking, catering to busy urban lifestyles.	Grocery Times
Final Market Score	100	81/100 (4.05/5)	Bagrry's Fruit & Fibre Muesli offers a competitive and nutritious breakfast option in the Indian market.

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