BACTOSCRUB 500ML

BACTOSCRUB 500ML

BACTOSCRUB Hand Sanitizer is a 500ml bottle of alcohol-based hand sanitizer to help kill germs and bacteria on hands.

Key features include a quick-drying formula that does not require water, making it convenient for on-the-go use. It contains 70% alcohol to effectively eliminate germs and bacteria.

This hand sanitizer is suitable for adults and children and can be used in various settings such as home, school, office, and public places.

Pros: - Convenient size for travel and everyday use - Quick-drying formula - Contains 70% alcohol for effective germ-killing Cons: - May have a strong alcohol scent - Some people may prefer a different scent than traditional hand sanitizers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential sanitizing agents suitable for effective hand hygiene.	Hindu
Brand Strength	20	18	Established brand with trust in sanitization products.	TOI, Business Standard
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar hand sanitizers in the market.	Livemint
Competition	10	8	Facing competition from both local and international hand sanitizer brands.	CNBC, NDTV
Use-case Advantage	5	5	Convenient packaging and size for regular use on-the-go.	Economic Times
Final Market Score	100	76/100 (3.80/5)	BACTOSCRUB 500ML Hand Sanitizer holds a strong position in the Indian body scrub market segment.

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