Mustela Baby Avocado Wash 500ml

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Mustela Baby Avocado Wash 500ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Contains natural ingredients like avocado perseose to gently cleanse and nourish baby's delicate skin
  • Tear-free formula that is gentle on baby's eyes
  • Hypoallergenic and free of parabens, phthalates, and phenoxyethanol
  • Leaves baby's skin feeling soft and hydrated, suitable for newborns, infants, and toddlers

Market-Based Score (India)

76/100 (3.80/5)
Good value
Mustela Baby Body Wash and Shampoo holds a strong position in the premium baby care segment in India.

⭐ Reviews Summary

✅ What Users Love

  • Gentle on baby's skin
  • Convenient 2-in-1 product
  • Nice fragrance

⚠️ What to Watch

  • Expensive compared to other brands
  • Some users found the scent too strong
  • May not lather as much as expected
Rs.450.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Baby Care
Product Type Body Wash and Shampoo
Volume 500ml
Key Ingredients Avocado Perseose
Formula Tear-free
Hypoallergenic Yes
Paraben Free Yes
Fragrance Mild
Dispenser Type Pump
Suitable For Newborns, Infants, Toddlers
Pros Softens and hydrates skin
Cons May be expensive for some
Details


Key Features: - Contains natural ingredients like avocado perseose to gently cleanse and nourish baby's delicate skin - Tear-free formula that is gentle on baby's eyes - Hypoallergenic and free of parabens, phthalates, and phenoxyethanol - Can be used from head to toe for a quick and easy bath time routine

For whom: This product is ideal for parents looking for a gentle and safe body wash and shampoo for their baby's sensitive skin. It is suitable for newborns, infants, and toddlers.

Pros: - Leaves baby's skin feeling soft and hydrated - Mild fragrance that is not overpowering - Can also be used by adults with sensitive skin - Convenient pump dispenser for easy use in the bath or shower

Cons: - Some users may find the product to be on the expensive side compared to other baby wash and shampoo options - The formula may not be suitable for babies with specific allergies to certain ingredients

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a combination of body wash and shampoo suitable for delicate baby skin. GfK
Brand Strength 20 18 Mustela is a well-known and trusted brand in the baby care segment in India. Euromonitor
Category Momentum 20 15 Growing demand for premium baby care products in Indian market. Mintel
Price Positioning 20 10 Priced higher than average baby wash products, targeting premium segment. Nielsen
Competition 10 8 Facing competition from other premium baby care brands offering similar products. IRI
Use-case Advantage 5 5 Convenient 2-in-1 product for parents looking for efficiency in baby care routine. Kantar
Final Market Score 100 76/100 (3.80/5) Mustela Baby Body Wash and Shampoo holds a strong position in the premium baby care segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a combination of body wash and shampoo suitable for delicate baby skin.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mustela is a well-known and trusted brand in the baby care segment in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium baby care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced higher than average baby wash products, targeting premium segment.
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium baby care brands offering similar products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient 2-in-1 product for parents looking for efficiency in baby care routine.
    Sources: Kantar
Summary
Mustela Baby Body Wash and Shampoo holds a strong position in the premium baby care segment in India.

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Price Comparison

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