Ayurvedic Sutra Moisturizing Body Butter for Dry Skin Enriched with Ghee Shea Cocoa Butter Deep Nourishment Hydration Non Greasy Lightweight Formula For Smooth Glowing Skin For All Skin Types 50g

Ayurvedic Sutra Moisturizing Body Butter for Dry Skin Enriched with Ghee Shea Cocoa Butter Deep Nourishment Hydration Non Greasy Lightweight Formula For Smooth Glowing Skin For All Skin Types 50g

Ayurvedic Sutra Moisturizing Body Butter is a luxurious body cream specifically designed to provide relief for dry skin. Made with a blend of nourishing ingredients such as ghee, shea butter, and cocoa butter, this body butter deeply hydrates and moisturizes the skin, leaving it feeling soft and smooth.

Key features of this body butter include its non-greasy lightweight formula, which absorbs quickly into the skin without leaving a greasy residue. This makes it ideal for daily use, providing long-lasting hydration and nourishment for all skin types.

This body butter is suitable for anyone looking to improve the condition of their skin, particularly those with dry skin in need of intense hydration. Whether you have sensitive skin or just want to maintain healthy, glowing skin, this body butter is a great addition to your skincare routine.

Pros: - Provides deep nourishment and hydration for dry skin - Lightweight and non-greasy formula - Suitable for all skin types - Leaves skin feeling smooth and glowing Cons: - May not be suitable for those with allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients suitable for dry skin relief and deep nourishment.	Vogue India
Brand Strength	20	10	Established brand with a reputation for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body butters.	Retail360
Competition	10	6	Facing competition from other established Ayurvedic body butter brands.	Beauty Insider
Use-case Advantage	5	5	Addresses a common need for hydration and nourishment in Indian climate.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic body butter in a growing market segment.

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