Ayurvedic Life Organic Wheatgrass Powder - 500g

About Product: Ayurvedic Life Organic Wheatgrass Powder is a 100% natural and organic supplement made from the young grass of the wheat plant. It is packed with essential nutrients and enzymes that promote overall health and well-being.

Key Features: - Rich source of vitamins, minerals, enzymes, and amino acids - Detoxifies the body and boosts immunity - Supports digestion and weight management - Easy to mix in water, smoothies, or juices

For whom: This product is suitable for anyone looking to boost their daily nutrient intake and improve their overall health. It is especially beneficial for individuals with busy lifestyles or those looking to detoxify their body.

Pros: - Organic and natural - Supports immunity and digestion - Easy to incorporate into daily routine - Great for detoxification

Cons: - Strong taste may not be appealing to some - May clump when mixed with liquids - Not recommended for individuals with gluten sensitivities due to its wheat content

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wheatgrass powder aligns with the health-conscious trend in India.	TOI, Livemint
Brand Strength	20	10	Established brand with a loyal customer base.	Business Today, Hindu
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Standard
Competition	10	6	Facing moderate competition from other established wheatgrass powder brands.	Financial Express
Use-case Advantage	5	5	Offers unique health benefits not easily found in other products.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing Ayurvedic health segment in India.

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