Ayur Amla Shikakai with Reetha Shampoo 1000ml Pack of 2

Ayur Amla Shikakai with Reetha Shampoo 1000ml Pack of 2

Ayur Amla Shikakai Reetha Shampoo is a herbal hair care solution that comes in a pack of two bottles, each containing 1000ml of product. This shampoo is made with natural ingredients like amla, shikakai, and reetha to provide nourishment and strength to your hair.

Key Features: - Contains natural ingredients like amla, shikakai, and reetha - Nourishes and strengthens hair - Helps in maintaining scalp health - Free from harmful chemicals

This shampoo is suitable for all hair types and is especially beneficial for those looking for a natural hair care solution. It is gentle on the scalp and helps in maintaining the natural balance of oils, making it suitable for daily use.

Pros: - Natural ingredients - Nourishing and strengthening properties - Suitable for all hair types - Gentle on the scalp Cons: - May not lather as much as chemical-laden shampoos - Some users may find the scent too herbal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a combination of Amla, Shikakai, and Reetha known for hair nourishment.	GfK
Brand Strength	20	18	Established brand with a loyal customer base in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoo packs in the market.	Nielsen
Competition	10	8	Facing competition from other established herbal shampoo brands in India.	IRI
Use-case Advantage	5	5	Addresses the need for natural and chemical-free hair care solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the herbal hair care segment with competitive pricing and natural ingredients.

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