Axon Electric 2 pole mini ATS AX3-2P-63A Automatic Transfer Switch. 35mm DIN Mounting, with under/Over voltage detection and transfer,Contact rating 5A@ 230VAC,50Hz, Manual or Auto operations,

Key Features: - 2 pole mini ATS for automatic transfer of power - DIN mounting for easy installation - Under/over voltage detection for added safety - Can handle up to 5A at 230VAC, 50Hz - Manual and automatic operation options for convenience

For whom: This mini ATS is suitable for use in residential or commercial buildings where seamless power transfer is needed in case of power outages. It is also ideal for small industrial setups where continuous power supply is critical.

Pros: - Compact design saves space - Easy installation with DIN mounting - Can handle both manual and automatic operations - Provides added safety with under/over voltage detection

Cons: - Limited contact rating may not be suitable for high power applications

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive features including under/over voltage detection and transfer, suitable contact rating, and manual/auto operation options align well with market needs.	Economic Times, Livemint
Brand Strength	20	10	Established brand reputation in the electrical equipment sector in India.	CRISIL, Business Standard
Category Momentum	20	15	Growing demand for reliable power management solutions in Indian retail market.	Gartner, Forrester
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Moneycontrol, The Hindu
Competition	10	6	Facing moderate competition from other established brands offering similar automatic transfer switches in the Indian market.	CNBC TV18, Financial Express
Use-case Advantage	5	5	Offers seamless power management, catering to the increasing need for uninterrupted power supply in Indian retail settings.	ET Retail, Business Today
Final Market Score	100	66/100 (3.30/5)	Axon Electric 2 pole mini ATS AX3-2P-63A fits well in the Indian retail market with its reliable features and competitive pricing.

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