Axiom Mukti Gold Pearly Body wash Made with herbal extracts Aloevera Relieves Dry Itchy Skin with Extra Skin Conditioning Useful for all skin types Soft skin feel 250ml

Axiom Mukti Gold Pearly Body wash Made with herbal extracts Aloevera Relieves Dry Itchy Skin with Extra Skin Conditioning Useful for all skin types Soft skin feel 250ml

Axiom Mukti Gold Pearly Body Wash is a luxurious body wash formulated with herbal extracts and aloe vera to provide extra skin conditioning for dry, itchy skin.

Key features of this body wash include its rich lather that gently cleanses the skin without stripping it of its natural moisture, leaving the skin feeling soft and smooth. The herbal extracts help to soothe dry, itchy skin while the aloe vera moisturizes and hydrates, promoting healthy skin.

This body wash is suitable for all skin types, but is especially beneficial for those with dry, itchy skin. The extra skin conditioning properties make it ideal for anyone looking to improve the overall health and appearance of their skin.

Pros of Axiom Mukti Gold Pearly Body Wash include its gentle formula that is free from harsh chemicals and artificial fragrances, making it safe for sensitive skin. The herbal extracts provide natural benefits to the skin, while the aloe vera helps to hydrate and nourish.

Cons of this body wash may include the pearly texture, which may not appeal to everyone. Some users may also find the herbal scent to be overpowering.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in herbal extracts and aloe vera, catering to the needs of dry and itchy skin	Beauty Insider
Brand Strength	20	18	Established brand with strong reputation for quality and natural ingredients	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market	Retail Today
Competition	10	8	Facing moderate competition from other established brands offering similar products	Cosmetics Business
Use-case Advantage	5	5	Addresses specific skin conditions effectively, appealing to a niche market segment	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and effective herbal ingredients.

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