Axe Ice Chill Deodorant - 48H Protection - 150ml

Axe Ice Chill Deodorant Body Spray is a long-lasting deodorant spray designed specifically for men. It provides 48-hour odour protection with a refreshing scent of crushed mint and rosemary notes. The spray is perfect for those looking for a cool and invigorating fragrance that lasts all day.
Key Features: - 48-hour odour protection - Refreshing scent of crushed mint and rosemary notes - Long-lasting formula - Easy-to-use spray bottle - Suitable for all skin types
For whom: This deodorant spray is ideal for men who lead active lifestyles and need a reliable product to keep them feeling fresh and confident throughout the day. Whether you're hitting the gym, going to work, or hanging out with friends, Axe Ice Chill Deodorant Body Spray will keep you smelling great.
Pros: - Long-lasting odour protection - Invigorating scent - Easy application - Suitable for all skin types
Cons: - Some users may find the scent too strong - Not suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 48H odor protection and mint rosemary notes align with current consumer preferences.	GfK
Brand Strength	20	15	Axe is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	10	Strong growth in men's grooming segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from other established brands offering similar features.	IRI
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in a tropical climate like India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Axe Ice Chill Deodorant Body Spray for Men is well-positioned in the growing men's grooming market in India.

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