Axe Ice Chill Deodorant Body Spray for Men 48H Odour Protection Crushed Mint Rosemary notes 150ml

Axe Ice Chill Deodorant Body Spray for Men 48H Odour Protection Crushed Mint Rosemary notes 150ml

This Axe Ice Chill Deodorant Body Spray for Men offers 48-hour odor protection with its refreshing Crushed Mint Rosemary Notes. It is designed to keep you feeling and smelling fresh all day long.

Key Features: - 48-hour odor protection - Crushed Mint Rosemary Notes - Refreshing scent - Easy to use spray bottle

For whom: This deodorant body spray is specifically designed for men who lead an active lifestyle and need long-lasting protection against body odor.

Pros: - Long-lasting odor protection - Refreshing scent - Easy to use - Convenient size for on-the-go

Cons: - Some users may find the scent to be too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 48-hour odor protection and mint-rosemary notes align well with current consumer preferences.	Mintel
Brand Strength	20	18	Axe is a well-established brand in the Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Retail360
Competition	10	0	Intense competition in the deodorant market with multiple brands offering similar products.	MarketWatch
Use-case Advantage	5	3	Offers long-lasting freshness suitable for Indian climate.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Axe Ice Chill Deodorant is well-positioned in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—