Axe Excite 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Crisp Coconut Black Pepper Fragrance For Upto 12Hrs Natural Origin Ingredients Removes Odor Bacteria No Paraben 250ml

Axe Excite 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Crisp Coconut Black Pepper Fragrance For Upto 12Hrs Natural Origin Ingredients Removes Odor Bacteria No Paraben 250ml

Key Features: - 3-in-1 formula for body, face, and hair - Long lasting refreshing coconut black pepper fragrance - Natural ingredients - Odor and bacteria eliminating - Paraben-free - Convenient size of 250ml

For whom: This product is designed for men who are looking for a versatile and effective body wash that can also be used on their face and hair. The refreshing coconut black pepper fragrance is perfect for those who enjoy a long-lasting scent.

Pros: - Versatile 3-in-1 formula saves time and space in the shower - Natural ingredients are gentle on skin and hair - Eliminates odor and bacteria for a fresh feeling all day - Paraben-free formula is better for your health and the environment - Convenient 250ml size is perfect for travel or gym bags

Cons: - Some users may not enjoy the coconut black pepper fragrance - Those with sensitive skin may need to test for any potential irritations or reactions before regular use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality with natural ingredients, aligning with current market trends.	Nielsen
Brand Strength	20	18	Axe is a well-established brand with strong recognition among Indian consumers.	Euromonitor
Category Momentum	20	15	Growing demand for premium men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing competition from both established and emerging brands in the body wash gels segment.	Statista
Use-case Advantage	5	5	Addresses the need for a convenient all-in-one grooming solution for men.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Axe Excite 3-in-1 Body Wash well in the growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—