Axe Dark Temptation Long Lasting Deodorant Bodyspray For Men 215 ml Axe Dark Temptation Long Lasting Deodorant Bodyspray For Men 215 ml

Axe Dark Temptation Long Lasting Deodorant Bodyspray For Men 215 ml Axe Dark Temptation Long Lasting Deodorant Bodyspray For Men 215 ml

Key Features: - Long lasting deodorant body spray - Features the irresistible fragrance of Axe Dark Temptation - Provides all day freshness and protection against odor - Convenient spray format for easy application

For whom: Men who want a long-lasting and refreshing deodorant body spray with a seductive scent.

Pros: - The Axe Dark Temptation fragrance is known for its attractive and alluring scent - Provides long-lasting freshness and protection against body odor - Easy to use spray format for quick and convenient application

Cons: - Some users may find the scent to be too strong - May not be suitable for those sensitive to fragrance additives

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Axe Dark Temptation offers long-lasting fragrance, a key preference in India	Hindu Business Line, India Today
Brand Strength	20	10	Axe is a well-established brand in the Indian market	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant category growing rapidly in India	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants in India	The Economic Times, Business Today
Competition	10	6	Facing strong competition from other popular deodorant brands in India	Livemint, Financial Express
Use-case Advantage	5	5	Suits the Indian climate and lifestyle, providing all-day freshness	Outlook, Business Insider
Final Market Score	100	66/100 (3.30/5)	Axe Dark Temptation Deodorant: Well-positioned in growing Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—