Axe Dark Temptation 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Dark Chocolate Fragrance Natural Origin Ingredients Removes Odor Bacteria Dermatologically Tested 400ml

Axe Dark Temptation 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Dark Chocolate Fragrance Natural Origin Ingredients Removes Odor Bacteria Dermatologically Tested 400ml

Key Features: - 3-in-1 formula for body, face, and hair - Long lasting dark chocolate fragrance - Made with natural origin ingredients - Removes odor and bacteria - Dermatologically tested

For whom: This product is designed for men who want a convenient and effective way to cleanse their body, face, and hair while enjoying a long lasting fragrance.

Pros: - Multipurpose product saves time and space in the shower - Refreshing fragrance lasts throughout the day - Natural ingredients are gentle on the skin - Dermatologically tested for safety

Cons: - The dark chocolate scent may not appeal to everyone - Some users may prefer separate products for body, face, and hair care

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality with natural origin ingredients, aligning with current market trends for multifunctional and natural products.	Euromonitor
Brand Strength	20	15	Axe is a well-established brand with strong recognition among Indian consumers.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, appealing to price-conscious Indian consumers.	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar 3-in-1 body wash gels in the Indian market.	Nielsen
Use-case Advantage	5	5	Addresses the need for a long-lasting and refreshing body wash with a unique dark chocolate fragrance, catering to men's grooming preferences in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Axe Dark Temptation 3-in-1 Body, Face, and Hair Wash is well-positioned in the Indian market segment with its unique features and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—