AXE Black 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Frozen Pear Dermatologically Tested 400ml

AXE Black 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Frozen Pear Dermatologically Tested 400ml

This AXE Black 3-In-1 Body, Face, and Hair Wash is the ultimate all-in-one grooming product for men. It is designed to simplify your grooming routine and leave you feeling fresh and clean from head to toe.

Key Features:
- Long-lasting frozen pear scent that leaves you smelling great all day
- Dermatologically tested formula that is gentle on skin and hair
- Convenient 3-in-1 formula saves time and space in your shower

For whom:
This product is perfect for men who lead an active lifestyle and want a quick and easy way to take care of their grooming needs. Whether you're hitting the gym, heading to work, or going out with friends, this 3-in-1 wash will keep you feeling and smelling fresh.

Pros:
- Saves time and space in your shower with its 3-in-1 formula
- Leaves skin and hair feeling clean and refreshed
- Long-lasting scent keeps you smelling great all day

Cons:
- Some users may find the scent to be too strong
- The formula may not be suitable for those with sensitive skin or hair types
- Some users may prefer separate products for body, face, and hair washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 convenience and dermatologically tested.	GfK
Brand Strength	20	18	AXE is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	8	Facing competition from established and emerging brands.	Nielsen
Use-case Advantage	5	5	Addresses multiple grooming needs in one product.	Kantar
Final Market Score	100	76/100 (3.80/5)	AXE Black 3-In-1 Body, Face, and Hair Wash is well-positioned in the growing men's grooming market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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