Axe Black 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Frozen Pear Cedarwood Fragrance For Up To 12Hrs Natural Ingredients Removes Odor Bacteria No Parabens 250Ml

Axe Black 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Frozen Pear Cedarwood Fragrance For Up To 12Hrs Natural Ingredients Removes Odor Bacteria No Parabens 250Ml

Key Features: - Long-lasting Refreshing Frozen Pear Cedarwood Fragrance - 12-Hour Odor Elimination - Natural Ingredients - Paraben-Free
For whom: This product is designed specifically for men who want a convenient all-in-one solution for their body, face, and hair care routine. The refreshing fragrance and long-lasting odor elimination make it perfect for active men who are always on the go.
Pros: - Convenient 3-in-1 formula saves time and space in the shower - Long-lasting fragrance keeps you smelling fresh all day - Natural ingredients are gentle on the skin and hair - Paraben-free formula is safer for daily use
Cons: - Some users may prefer separate products for hair, face, and body care - The fragrance may be too strong for those sensitive to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a 3-in-1 solution with long-lasting fragrance and natural ingredients, aligning with current consumer preferences.	Kantar
Brand Strength	20	18	Axe is a well-established brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for premium men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	AC Nielsen
Competition	10	8	Facing competition from both established and emerging brands offering similar 3-in-1 products.	Forbes
Use-case Advantage	5	5	Addresses the need for a convenient grooming solution for men on-the-go.	GfK
Final Market Score	100	76/100 (3.80/5)	Axe Black 3-In-1 Body, Face, and Hair Wash is well-positioned in the growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—