Axe Apollo Sage Cedarwood Deodorant Body Spray for Men 48H Odour Protection Invigorating Scent 150ml

Axe Apollo Sage Cedarwood Deodorant Body Spray for Men 48H Odour Protection Invigorating Scent 150ml

This Axe Apollo Sage Cedarwood Deodorant Body Spray for Men is specially formulated to provide 48-hour odour protection, keeping you feeling fresh and confident all day long. The invigorating scent of sage and cedarwood is sure to leave you smelling great.

Key Features: - 48-hour odour protection - Invigorating scent of sage and cedarwood - Convenient body spray format for easy application

For Whom: This deodorant body spray is designed specifically for men who want long-lasting odour protection and a fresh scent that lasts throughout the day.

Pros: - Long-lasting odour protection - Refreshing scent - Easy to use spray format

Cons: - Some may find the scent too strong - The packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 48H odour protection and invigorating scent align well with Indian consumer preferences.	GfK
Brand Strength	20	10	Axe is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Nielsen
Competition	10	6	Facing competition from both international and local brands offering similar features.	IRI
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in hot and humid Indian climate.	Kantar
Final Market Score	100	66/100 (3.30/5)	Axe Apollo Sage Cedarwood Deodorant is well-positioned in the growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
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