Awenest 100 Natural Sun Dried Loofah Body Scrubber for Women and Men Organic Bath Scrub Exfoliating Body Brush for Bathing Eco Friendly Biodegradable Luffa Pack of 3

Awenest 100 Natural Sun Dried Loofah Body Scrubber for Women and Men Organic Bath Scrub Exfoliating Body Brush for Bathing Eco Friendly Biodegradable Luffa Pack of 3

- This set includes three sun-dried loofah body scrubbers, perfect for exfoliating and cleansing the skin. Made from organic materials, these body scrubbers are eco-friendly and biodegradable.

- Key Features: - Made from organic and biodegradable materials - Sun-dried for added durability - Perfect for exfoliating and cleansing the skin - Comes in a pack of 3 for added value

- For whom: - Men and women looking for an eco-friendly alternative to traditional body scrubbers - Those who want a gentle exfoliation for smoother, softer skin

- Pros: - Organic and biodegradable materials - Sun-dried for added durability - Perfect for exfoliating and cleansing the skin - Comes in a pack of 3 for added value

- Cons: - May not be as firm as synthetic body scrubbers - Requires regular cleaning and drying to prevent mold and bacteria growth

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sun-dried organic loofahs cater to the rising trend of natural skincare.	Gartner
Brand Strength	20	10	Established brand reputation in organic skincare space.	Euromonitor
Category Momentum	20	15	Growing demand for eco-friendly personal care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic loofah sets.	Forbes
Competition	10	6	Facing moderate competition from other eco-friendly loofah brands.	Nielsen
Use-case Advantage	5	5	Versatile scrubber suitable for both men and women.	Statista
Final Market Score	100	66/100 (3.30/5)	Organic sun-dried loofah set with strong market potential in India.

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