AVON Ultra glimmerstick Lip Liner Red Brick

AVON Ultra glimmerstick Lip Liner Red Brick

- The AVON Ultra Glimmerstick Lip Liner in Red Brick is a long-lasting, creamy lip liner that helps define and enhance the shape of your lips.

- Key Features: This lip liner is water-resistant, smudge-proof, and glides on smoothly for precise application. It also contains vitamins C and E for added nourishment for your lips.

- For whom: This lip liner is perfect for anyone looking to achieve a bold, defined lip look. Whether you're going for a classic red lip or want to enhance the shape of your lips, this liner is a versatile addition to your makeup routine.

- Pros: The AVON Ultra Glimmerstick Lip Liner in Red Brick is highly pigmented, long-lasting, and easy to apply. It helps prevent feathering and bleeding, keeping your lipstick in place all day.

- Cons: Some users may find that the tip of the pencil can break easily if too much pressure is applied. Additionally, the shade Red Brick may not be suitable for those with cooler undertones as it has warm, brick-red tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Red Brick shade aligns with current trend preferences.	Elle, Cosmopolitan
Brand Strength	20	10	AVON's established reputation in cosmetics.	Vogue, Femina
Category Momentum	20	15	Growing demand for lip liners in Indian market.	Mint, ET
Price Positioning	20	15	Competitive pricing compared to similar products.	Harper's Bazaar, Grazia
Competition	10	1	Intense competition in the lip liner market segment.	Vogue, Elle
Use-case Advantage	5	5	Long-lasting formula suitable for daily wear.	Femina
Final Market Score	100	66/100 (3.30/5)	AVON Ultra Glimmerstick Lip Liner in Red Brick holds strong in a competitive Indian lip liner market.

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