Avimee Herbal Shakuntala Moisturizing Hair Shampoo With Hyaluronic Acid 24 Hrs Deep Hydration Nourishment Repairs Dry Damaged Hair For Men Women 200 mL

Avimee Herbal Shakuntala Moisturizing Hair Shampoo With Hyaluronic Acid 24 Hrs Deep Hydration Nourishment Repairs Dry Damaged Hair For Men Women 200 mL

Avimee Herbal Shakuntala Hyaluronic Acid Moisturizing Hair Shampoo is a premium hair care product designed to provide deep hydration and nourishment for both men and women. Formulated with hyaluronic acid, it helps repair dry and damaged hair, leaving it soft, smooth, and healthy.

Key Features: - Contains hyaluronic acid for intense hydration - Repairs dry and damaged hair - Suitable for both men and women - Provides 24-hour moisture - Leaves hair soft and smooth

For whom: This shampoo is perfect for anyone looking to revitalize and nourish their hair, especially those with dry and damaged hair in need of hydration and repair.

Pros: - Deep hydration for 24 hours - Nourishes and repairs hair - Suitable for both men and women - Leaves hair soft and healthy

Cons: - Some may find the price slightly higher than other shampoos - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hyaluronic acid and deep hydration align with current consumer trends.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in hair care.	Brand Equity
Category Momentum	20	10	Strong growth in herbal hair care segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium herbal shampoos.	AC Nielsen
Competition	10	6	Facing strong competition from established and emerging herbal hair care brands.	Kantar
Use-case Advantage	5	5	Addresses dry and damaged hair concerns effectively.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing herbal hair care market in India.

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