Avimee Herbal Gulabo Premium Rose Water Skin, Face, and Hair Toner - 110 ml - For All Skin Types

Avimee Herbal Gulabo Premium Rose Water is a natural skin and hair toner made from distilled rose petals. It is free from artificial fragrances, chemicals, and additives, making it suitable for all skin types, including sensitive skin.

Key Features:
1. Made from 100% natural distilled rose petals
2. Can be used as a facial toner or hair mist
3. Helps to balance skin pH and tighten pores
4. Soothes irritated skin and reduces redness
5. Refreshes and hydrates the skin

For whom:
This rose water toner is suitable for all skin types, including oily, dry, combination, and sensitive skin. It is especially beneficial for those looking to add a natural and gentle toning step to their skincare routine.

Pros:
1. Natural and chemical-free formula
2. Versatile product for both skin and hair
3. Soothes and hydrates the skin
4. Helps to balance skin pH and tighten pores
5. Comes in a convenient 110 ml size for easy application

Cons:
1. Some users may find the scent of rose water overpowering
2. May not provide intensive hydration for very dry skin types
3. Packaging may not be travel-friendly due to potential leakage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile usage for skin, face, and hair, meeting diverse consumer needs.	Gartner
Brand Strength	20	15	Established brand with positive reputation in the market.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other herbal skincare toners.	Forrester
Use-case Advantage	5	5	Addresses multiple skincare needs in a single product, enhancing convenience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced herbal toner with versatile usage, poised for growth in the Indian skincare market.

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