Aveeno Sheer Hydration Daily Moisturizing Lotion for Dry Skin with Soothing Oat Lightweight Fast Absorbing Fragrance Free Intense Body Moisturizer 18 fl Oz 530ml

Aveeno Sheer Hydration Daily Moisturizing Lotion for Dry Skin with Soothing Oat Lightweight Fast Absorbing Fragrance Free Intense Body Moisturizer 18 fl Oz 530ml

Aveeno Sheer Hydration Daily Moisturizing Lotion is a fragrance-free and intense body moisturizer that is perfect for dry skin. With its lightweight and fast-absorbing formula, this lotion provides deep hydration without feeling heavy or greasy on the skin.

Key Features: - Fragrance-free formula - Lightweight and fast-absorbing - Provides deep hydration for dry skin - 18 fl oz (530ml) bottle

For Whom: This moisturizing lotion is ideal for those with dry skin who are looking for a daily hydration solution. The fragrance-free formula is suitable for those with sensitive skin or those who prefer unscented products.

Pros: - Provides intense hydration without feeling heavy - Fast-absorbing formula is perfect for daily use - Fragrance-free, making it suitable for sensitive skin

Cons: - May not provide enough hydration for extremely dry skin types - Some users may prefer a scented version for a more luxurious experience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fragrance-free and lightweight formula aligns with Indian consumers' preferences for non-greasy moisturizers.	Euromonitor
Brand Strength	20	15	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	10	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the Indian market.	Retail Gazette
Competition	10	6	Facing competition from other established premium body lotion brands in India.	MarketWatch
Use-case Advantage	5	5	Provides intense hydration suitable for dry skin, addressing a common need in the Indian market.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Aveeno Sheer Hydration Lotion is well-positioned in the Indian market due to its brand strength, suitable features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—