Aveeno Kids Curly Hair Shampoo 354ml 12 fl oz

Aveeno Kids Curly Hair Shampoo 354ml 12 fl oz

Aveeno Kids Curly Hair Shampoo is specially formulated for children with curly hair, gently cleansing and hydrating their locks without weighing them down. The 354ml (12 fl oz) bottle is perfect for regular use and will leave your child's hair soft, shiny, and manageable.

Key Features:
- Specially formulated for kids with curly hair
- Gently cleanses and hydrates without weighing hair down
- Leaves hair soft, shiny, and manageable
- Pediatrician recommended

For whom:
This shampoo is perfect for parents looking for a gentle yet effective shampoo for their children with curly hair. It is suitable for all hair types and can be used daily.

Pros:
- Gentle formula suitable for children's delicate hair and scalp
- Leaves hair soft, shiny, and manageable
- Pediatrician recommended
- Comes in a convenient 354ml bottle

Cons:
- Some users may prefer a larger size bottle for longer-lasting use
- May not lather as much as traditional shampoos due to its gentle formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for curly hair, meeting the specific needs of the target market.	GfK
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for kids hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition in the kids shampoo segment in India.	Nielsen
Use-case Advantage	5	3	Provides gentle care for kids' curly hair, appealing to parents.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aveeno Kids Curly Hair Shampoo is well-positioned in the Indian market segment.

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