Aveeno Daily Moisturizing Lotion 12oz Pump 2 Pack

Aveeno Daily Moisturizing Lotion 12oz Pump 2 Pack

About Product: Aveeno Daily Moisturizing Lotion is a gentle, non-greasy formula that helps to hydrate and protect your skin. It is made with natural colloidal oatmeal and rich emollients to nourish and soothe dry skin. The 12oz pump packaging makes it convenient to use and easy to apply.

Key Features: - Contains natural colloidal oatmeal to soothe and moisturize skin - Non-greasy formula absorbs quickly - Dermatologist-recommended - Suitable for daily use on all skin types - Comes in a convenient 2-pack for long-lasting hydration

For whom: Aveeno Daily Moisturizing Lotion is ideal for anyone looking to hydrate and nourish their skin. It is suitable for all skin types, including sensitive skin. Whether you have dry patches, rough skin, or just want to maintain soft and smooth skin, this lotion is perfect for daily use.

Pros: - Hydrates and soothes dry skin - Absorbs quickly without leaving a greasy residue - Gentle formula suitable for sensitive skin - Convenient pump packaging for easy application - Great value in a 2-pack set

Cons: - Some users may find the lotion to be too thick for their liking - The pump packaging can sometimes be difficult to use with one hand - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and pump format align well with Indian consumer preferences for convenience.	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotion sets in India.	Kantar
Competition	10	8	Facing moderate competition from other established premium body lotion brands in India.	Nielsen
Use-case Advantage	5	5	Hydrating formula suitable for dry skin prevalent in Indian climate.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Aveeno well in the competitive Indian body lotion market.

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