Aveeno Active Naturals Skin Relief 24 Hour Moisturizing Lotion 18 Ounce

Aveeno Active Naturals Skin Relief 24 Hour Moisturizing Lotion 18 Ounce

This Aveeno moisturizing lotion is specially formulated to provide intensive hydration for 24 hours. Its non-greasy formula is fast-absorbing and helps to soothe and nourish dry skin.

Key features of this lotion include its use of natural oatmeal as a key ingredient, which helps to restore the skin's moisture barrier and prevent moisture loss. It is also fragrance-free, making it suitable for sensitive skin.

This lotion is ideal for those with dry, itchy, or sensitive skin. It is dermatologist-recommended and gentle enough for daily use.

Pros of this lotion include its long-lasting hydration, non-greasy formula, and soothing properties. It can help to relieve dryness and provide comfort to irritated skin.

Cons of this lotion may include its larger size, which may not be convenient for travel, and its slightly higher price point compared to other lotions. Some users may also prefer a scented lotion, which this product does not have.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	24-hour moisturizing feature aligns with Indian consumers' need for long-lasting hydration.	Nielsen
Brand Strength	20	10	Aveeno is a recognized brand in the skincare segment in India.	Euromonitor
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	6	Facing competition from both international and local brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses dry skin concerns common in Indian climate conditions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aveeno Active Naturals Skin Relief lotion is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—