Avee Kids Shampoo for 5 to 12 Years Conditioning Shampoo for Kids Frizz Free Hair Easy Detangling Reduces Itchy Scalp Hair Fall Oat Extract Paraben Sulfate Free Pack of 1

Avee Kids Shampoo for 5 to 12 Years Conditioning Shampoo for Kids Frizz Free Hair Easy Detangling Reduces Itchy Scalp Hair Fall Oat Extract Paraben Sulfate Free Pack of 1

Avee Kids Conditioning Shampoo is specially designed for children aged 5-12 years old. It helps in keeping their hair frizz-free, easy to detangle, and provides relief for itchy scalp. The shampoo also reduces hair fall, making it a great choice for kids with sensitive hair and scalp.

Key Features:
- Formulated with oat extract for added nourishment
- Free from parabens and sulfates, making it safe for kids' hair
- Helps in keeping hair smooth, soft, and manageable

This product is suitable for kids aged 5-12 years who are looking for a gentle yet effective shampoo that addresses common hair concerns such as frizz, tangles, and itchiness. It is ideal for parents who want to provide their children with a hair care product that is safe and gentle on their delicate hair and scalp.

Pros:
- Nourishing oat extract helps in keeping hair healthy
- Reduces hair fall and promotes hair growth
- Gentle formula suitable for kids' sensitive skin

Cons:
- May not be suitable for adults or children below 5 years old
- Some users may find the scent too strong
- Price may be higher compared to regular shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features like frizz-free, detangling, and scalp relief align well with Indian consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for kids' personal care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the Indian shampoo market for kids.	ShampooInsights
Use-case Advantage	5	5	Addresses specific needs of kids aged 5-12, offering unique benefits like reducing hair fall and being paraben & sulfate-free.	KidsCareToday
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian kids' shampoo market with strong brand reputation and tailored features.

Factor	Rating (out of 5)	Notes
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