Audio-Technica ATH-M50XBT2DS Bluetooth Wireless Over-Ear Headphones (Deep Sea Blue)

About Product: The Audio-Technica ATH-M50XBT2DS Bluetooth Wireless Over-Ear Headphones in Deep Sea Blue are a sleek and stylish option for music lovers on the go. With high-quality sound and a comfortable over-ear design, these headphones are perfect for long listening sessions.

Key Features: The ATH-M50XBT2DS headphones feature Bluetooth wireless technology for easy connectivity to your devices. They also have touch control for convenient operation, as well as a built-in mic for hands-free calling. The sound quality is excellent, with deep bass and clear highs that will enhance your listening experience.

For Whom: These headphones are perfect for anyone who loves music and wants the convenience of wireless technology. Whether you're commuting, working out, or just relaxing at home, the ATH-M50XBT2DS headphones will provide you with a great listening experience.

Pros & Cons: Some of the pros of the Audio-Technica ATH-M50XBT2DS headphones include the high-quality sound, comfortable design, and convenient wireless technology. However, some users may find the touch controls to be a bit sensitive, and the battery life could be longer for extended use. Overall, these headphones are a great option for music lovers looking for a stylish and high-performing wireless option.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced Bluetooth technology and superior sound quality meet market expectations	TechRadar
Brand Strength	20	18	Audio-Technica known for quality and innovation in audio products	Brandwatch
Category Momentum	20	15	Growing demand for premium over-ear headphones in Indian market	IDC
Price Positioning	20	10	Competitively priced for the features offered in the premium segment	Pricebaba
Competition	10	0	Intense competition from established and emerging brands in the over-ear headphone market	Gadgets 360
Use-case Advantage	5	3	Versatile for both music enthusiasts and professionals in India	Headphone Zone
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position the ATH-M50XBT2DS well in the competitive Indian over-ear headphone market.

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