Audio-Technica ATH-M50xBT2 Bluetooth Wireless Over Ear Headphones with Dual mic, 45MM Large-Aperture Drivers, 50-Hour Battery Life, USB-C Fast Charging, Studio Sound, Dual Pairing- Black

About Product: The Audio-Technica ATH-M50xBT2 headphones are an upgraded version of the popular ATH-M50xBT model, offering high-quality audio performance in a wireless design. These over-ear headphones feature dual microphone technology for crystal clear call quality, 45mm large-aperture drivers for exceptional sound clarity, and a sleek black design that is both stylish and comfortable to wear.

Key Features: - Dual microphone technology for clear call quality - 45mm large-aperture drivers for exceptional sound clarity - Up to 50 hours of battery life on a single charge - USB-C fast charging for quick power-up - Studio sound quality for an immersive listening experience - Dual pairing capability for seamless switching between devices

For whom: These headphones are ideal for music lovers, audio professionals, and anyone who values high-quality sound performance in a portable, wireless design. Whether you're listening to music, watching movies, or taking calls on the go, the Audio-Technica ATH-M50xBT2 headphones deliver an exceptional audio experience.

Pros: - High-quality audio performance - Long battery life with USB-C fast charging - Comfortable over-ear design for extended wear - Dual microphone technology for clear calls - Dual pairing capability for convenience

Cons: - May be slightly bulky for some users - Higher price point compared to other wireless headphones - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive specs like 45MM drivers, 50-hour battery life, and USB-C fast charging align well with market demands	notebookcheck
Brand Strength	20	18	Audio-Technica known for quality audio products, trusted by professionals	Canalys
Category Momentum	20	15	Over-ear headphones gaining popularity due to comfort and immersive sound experience	IDC
Price Positioning	20	10	Competitively priced for the features offered, appealing to mid-range buyers	IDC
Competition	10	10	Facing competition from established brands with similar offerings in the market	notebookcheck
Use-case Advantage	5	3	Versatile for both studio use and daily commute, enhancing user experience	Canalys
Final Market Score	100	76/100 (3.80/5)	Highly competitive over-ear headphones with strong brand reputation and feature-rich design.

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