ATRIMED Anti Dandruff Scurfol Shampoo Ayurvedic Formula By Plant Scientists Non Sticky Easily Washable 300Ml Pack Of 3 Controls Dandruff Ayurvedic Shampoo

ATRIMED Anti Dandruff Scurfol Shampoo Ayurvedic Formula By Plant Scientists Non Sticky Easily Washable 300Ml Pack Of 3 Controls Dandruff Ayurvedic Shampoo

About Product: Atrimed Ayurvedic Anti-Dandruff Scurfol Shampoo is formulated by plant scientists using traditional Ayurvedic ingredients. This shampoo is specifically designed to control dandruff and promote healthy hair and scalp. Key Features: - Non-sticky formula - Contains natural ingredients - Controls dandruff effectively - Easy to wash off - Pack of 3 for long-lasting use For whom: This shampoo is suitable for individuals struggling with dandruff and scalp issues. It is safe for all hair types and can be used by both men and women. Pros: - Natural ingredients - Non-sticky formula - Effectively controls dandruff - Easy to wash off - Comes in a pack of 3 for added value Cons: - May not work for severe cases of dandruff - Scent might not be pleasant to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula with non-sticky properties aligns with consumer preferences.	Nielsen
Brand Strength	20	15	Atrimed is a recognized brand in the Ayurvedic personal care segment.	Euromonitor
Category Momentum	20	10	Growing demand for Ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, offering good value for money.	GfK
Competition	10	6	Facing competition from established anti-dandruff shampoo brands in the market.	IRI
Use-case Advantage	5	5	Addresses common consumer pain point of dandruff effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Atrimed's Ayurvedic Anti-Dandruff Shampoo offers a competitive solution in the Indian market segment.

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