Atogla Resyl Lotion 250ml

Atogla Resyl Lotion 250ml

Atogla Resyl Moisturizing Lotion is a hydrating and nourishing lotion designed to provide deep moisturization to dry and sensitive skin.

Key Features: - Formulated with a blend of natural oils and Vitamin E to soothe and soften the skin - Non-greasy formula that gets absorbed quickly into the skin - Helps to restore the skin's natural moisture barrier - Suitable for all skin types, including sensitive skin

For whom: Ideal for individuals with dry, sensitive, and eczema-prone skin who are looking for a gentle and effective moisturizing solution.

Pros: - Hydrates and nourishes the skin effectively - Helps to soothe and calm irritated skin - Suitable for daily use on both face and body

Cons: - May not be suitable for individuals with allergies to any of the ingredients - Some may find the texture too thick for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key moisturizing features suitable for Indian climate.	Vogue
Brand Strength	20	18	Established brand with strong reputation in skincare.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other established brands.	ET Retail
Use-case Advantage	5	3	Addresses specific skin concerns like dryness effectively.	Femina
Final Market Score	100	76/100 (3.80/5)	Atogla Resyl Moisturizing Lotion 250ml holds a strong position in the competitive Indian body lotion market.

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