Athlix Energise Shower Gel with Aloe Vera Licorice Refreshing Body Wash for Post Activity Cleansing Hydration Suitable for All Skin Types 300ml

Athlix Energise Shower Gel with Aloe Vera Licorice Refreshing Body Wash for Post Activity Cleansing Hydration Suitable for All Skin Types 300ml

Key Features: - Contains aloe vera and licorice for soothing and hydrating properties - Refreshing post-activity cleansing - Helps to revitalize and energize the skin - 300ml size for long-lasting use

For whom: Perfect for individuals with an active lifestyle who need a refreshing and hydrating shower gel after workouts or physical activities.

Pros: - Leaves skin feeling clean and refreshed - Aloe vera and licorice help to hydrate and soothe the skin - Energizing scent uplifts the senses - Suitable for daily use

Cons: - Some may find the scent too strong - May not lather as much as other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Licorice align with current consumer preferences for skincare ingredients in India.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception in India.	Nielsen
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing moderate competition from both local and international body wash gel brands in India.	Statista
Use-case Advantage	5	5	Specifically formulated for post-activity cleansing, meeting a niche need in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural body wash gel with competitive pricing in the Indian market.

Factor	Rating (out of 5)	Notes
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