Nutrabay Athlab Instant Whey Protein Dark Chocolate, 500g - Naturally Flavoured with Monk Fruit, 25g Protein, No Preservatives

Athlab by Nutrabay Instant Whey Protein is a high-quality protein supplement designed to help athletes and fitness enthusiasts reach their protein intake goals. Made with natural flavours and sweetened with monk fruit, this protein powder is free from preservatives, making it a healthy choice for those looking to fuel their workouts.

Key Features: - 25g of protein per serving - Dark Chocolate flavour - No preservatives - Naturally sweetened with Monk Fruit

For whom: Athlab by Nutrabay Instant Whey Protein is ideal for anyone looking to increase their protein intake, whether they are athletes, bodybuilders, or simply looking to maintain a healthy lifestyle. It can be used as a post-workout shake, meal replacement, or added to smoothies and recipes for an extra protein boost.

Pros: - High protein content - Natural flavours and sweeteners - No preservatives - Versatile and easy to incorporate into daily routine

Cons: - Some may find the dark chocolate flavour too intense - May be slightly more expensive than other protein powders on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, natural flavoring, and no preservatives align well with current consumer preferences	Gartner
Brand Strength	20	10	Established brand with good reputation in the health supplements sector	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Forbes
Competition	10	6	Facing moderate competition from other established whey protein brands in India	Nielsen
Use-case Advantage	5	5	Convenient and quick source of protein for fitness enthusiasts	Statista
Final Market Score	100	66/100 (3.30/5)	Nutrabay Athlab Instant Whey Protein Dark Chocolate is well-positioned in the Indian diet & nutrition market segment.

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