ASR SURGICAL Fabric Hospital Back Rest - Blue, 1 Piece for Bed or Back Support

- This ASR SURGICAL Fabric Hospital Back Rest is designed to provide support and comfort when resting in bed or sitting up against a chair or sofa.

- Key features of this back rest include a durable fabric cover, adjustable straps for easy positioning, and a sturdy structure to maintain proper back support.

- This product is suitable for individuals who may require extra support while recovering from surgery, dealing with back pain, or simply needing additional comfort when resting in bed.

- Pros: Provides excellent back support, adjustable straps for customization, durable fabric cover. Cons: May be bulky for some users, color options limited to blue.

Overall, the ASR SURGICAL Fabric Hospital Back Rest is a practical and helpful aid for those in need of extra back support and comfort during recovery or everyday use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential features for back support needs.	Gartner
Brand Strength	20	15	Established brand in the medical supplies sector.	Euromonitor
Category Momentum	20	10	Growing demand for back support products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Forbes
Competition	10	8	Facing moderate competition from local and international brands.	IBISWorld
Use-case Advantage	5	3	Specifically designed for hospital and home use.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and essential features for back support needs.

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